Education & Work History
About Me
Results-oriented Digital Marketing professional with a proven track record in email marketing and e-commerce. Skilled in crafting engaging campaigns, optimizing customer journeys, and driving conversions. Seeking a Connecticut-based or remote role to apply my skills and contribute to a dynamic marketing team.
Education
University of Connecticut School of Business / Bachelor of Science / Marketing / 2014-2017
- 3.48 GPA
- Activities and societies: The Student Leadership Challenge Workshop 2016, Ceramics Club 2016, PIRG Volunteer, Marketing Society 2015, Veg Huskies 2015, Husky Ambassadors: Community Service, Tours, Weekly meetings, 2014-2015
- Significant courses included: Digital Marketing, Marketing Research, Marketing Planning & Strategy, Consumer Behavior, International Trade, Managerial and Interpersonal Behavior
Certifications
Google Digital Marketing & E-Commerce Certification / Nov 2024
- Developing digital marketing and e-commerce strategies
- Attracting and engaging customers through digital marketing channels like search, social media, and email
- Measuring marketing analytics and sharing insights
- Building e-commerce stores, analyzing e-commerce performance, and growing customer loyalty
Google Analytics Individual Qualification / 2017
CRM Manager 2/2025 - Current
TRP CO. COOKIES RETAIL
In this role, I’ll be focused on the development and execution of TRP’s CRM strategies to enhance relationships with customers. Looking forward to planning daily content, conducting A/B testing, and helping the team launch loyalty programs.
Email Marketing ManageR 5/2018 - 5/2024
Eastern Mountain Sports
Email Marketing Manager 11/2022-5/2024
•Spearheaded the strategy and execution of all email marketing and SMS campaigns for Eastern Mountain Sports and Bob's Stores, overseeing the entire process from brief development and proofing to editing, coding, testing, and scheduling for a 1.5 million-member subscriber list.
•Led and mentored the Email Marketing Coordinator, providing guidance through training, goal-setting, weekly progress meetings, and conducting annual performance reviews to drive team performance and career development.
•Collaborated cross-functionally with graphic design, web merchandising, pricing, and buying teams to develop and implement high-converting, visually compelling email promotions that align with brand strategy and business objectives.
•Analyzed weekly campaign performance through key performance indicators (KPIs), generating actionable insights from A/B testing and deliverability metrics, and recommended optimizations to improve campaign effectiveness and customer engagement.
•Developed and executed targeted email list segmentation strategies based on user behavior and past engagement, optimizing send sizes and frequency to maximize conversion rates for specific offers.
Email Marketing Coordinator 5/2018-11/2022
•Coordinated email marketing campaigns by briefing, proofing, editing, coding(HTML), and testing for quality assurance.
• Worked closely with graphic design, web merchant, pricing and buyer teams to create accurate and compelling email promotions.
